How to use Twitter to promote your business
Twitter offers many ways to attract new customers to your business and to gain depth with existing customers. You can influence your target market by building online visibility and maintaining a presence on Twitter.
Twitter can lighten your marketing budget, reduce the amount of money you need to invest to win new customers, and engage more deeply with your existing customers.
In order to effectively use Twitter to promote your business, use the social platform to communicate with your target market. Do not just promote your business, but communicate with your followers by providing information they want and need. Increase your level of contact and communication with potential customers and supporters to make it a two-way street. Listen and respond to what your customers are saying.
It is important to provide your supporters with the information they are requesting in a timely fashion. As time goes on, you will develop a reputation in your niche as a reliable and professional expert.
- Talk about non-business topics, too.
- Don’t answer the question “what you are doing”; answer the question”what has your attention.”
- Get your employees to join in and post to Twitter. This will vary the tone and topics of your feed naturally.
- When promoting a blog post, summarize it, don’t just dump a link.
- Ask for opinions.
- Follow influential twitters, and follow people that follow them.
- Use Twitter Search to see who is talking about you.
- Use free URL shortening tools like Bit.ly and TinyURL to keep links short.
- When in doubt, re-tweet what others have posted.
- Don’t rely on Twitter alone; it’s a supplement, not a principal strategy.
By using Twitter to share your knowledge with your followers, you can make very effective use of this burgeoning technology. Consistently offer your readers reliable information and updates. This reliability and professionalism will build a strong relationship with your followers and lead to higher profits for your business venture.
People are quite selective in who they do business with and they often prefer to do business with someone they know. If done correctly, social networking gives you the opportunity to learn about your customers’ perspectives and will enable you to understand the needs they have and the challenges they face. Through online social networking, you will be able to create a relationship with many people who will then view you as a resource and an expert in your business niche.
stay tuned
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